The “new” version of GA4 has support for open funnels and very flexible event data around users. I would love to be able to easily integration GA4 through GTM (Google Tag Manger) by having Continually write events to the Data Layer so I can add Continually Engagement to my GA4 funnels!
Universal Analytics is dioscontinued in July 2023, we need some solutions to track events within GA4 :)